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Whole Foods Implements New Packaging Guidelines

Spearheads change with recycled containers for store-brand personal care.

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By: TOM BRANNA

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Whole Foods Market implemented new responsible packaging guidelines for all of its more than 2,100 body care and supplement suppliers companywide, according to the company. To spearhead the change, it has switched to post-consumer recycled (PCR) content bottles for several of its store-brand supplements and body care products. “We’re thrilled by how responsive our vendors have been in making changes to provide even more green options for our customers,” said Jeremiah McElwe...

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